american advertising federation: national student advertising competition
2025 AT&T campaign
Ask? Build Gen Z’s brand love for AT&T.
Answer. Real, human connection for Gen Z is endangered. AT&T can save it.
AT&T’s Ownable Asset. Alexander Graham Bell.
Role: Director of Production, Presenter
Video Asset: Social Media,
20 Seconds
Role: Director, Editor
Video Asset: TV, 45 Seconds
Role: Director, Producer
Video Asset: TV, 30 Seconds
Role: Director, Producer, Actor
Credits:
Account Management:
Melissa Rim
Hana Hesse
Project Management:
Mikala Selman
Sophie Fenton
Strategy:
Josie Willard
Lyla Paru
Ben McCarthy
Chloe Jurva
Art Direction, Design:
Gabe Taylor
Jack DeKoker
Brooke Hatchman
Claire Crager-Stadeli
Mia Pippert
Viole Miller
Delaney McCuen
Copywriting:
Taylor Bollenbaugh
Chloe Halverson
Ellie Watson
Kayla Cervantes
Media Planning:
Addie Peterson
Natalie Hewett
Grace Connolly
Avery Csaszar
Elisa Ashton
Ruby Joyce
Production:
Lily Wong
Austin Janavs
Benjamin Zuk
Amarion Akinsanya