In the American Advertising Federation’s National Student Advertising Competition, University of Oregon’s Ad Team pitched against other universities across the country for AT&T.
We first competed in Bend, Oregon, and won our district against six other universities. We also won for best usage of social media.
I worked primarily as the director of production, and the majority of my work was directing shoots. In addition to directing, I, along with three other team members, presented the entire campaign on behalf of the team to a panel of advertising professionals and the AT&T client.
Role: Director of Production, Presenter
aaf: nsac 2025 AT&T campaign
ask: build gen z’s brand love for AT&T.
ANSWER: REAL HUMAN CONNECTION FOR GEN Z IS ENDANGERED. AT&T CAN SAVE It.
AT&T’s ownable piece and our main creative element: Alexander Graham Bell.
SUBMITTED VIDEO CONTENT:
20 Second Social Media Spot
Media Placement: Tiktok, Instagram, Snapchat
Roles:
Lily Wong: Director, Editor
Ben Zuk: Director, Videographer
Austin Janavs: Actor, Audio
Amarion Akinsanya: Actor, Production Assistant
Ben McCarthy: Alexander Graham Bell
45 Second TV Spot
Media Placements: Hulu, Amazon Prime Video
Roles:
Lily Wong: Director
Ben Zuk: Videographer, Editor
Austin Janavs: Audio, Editor
Amarion Akinsanya: Production Assistant
Ben McCarthy: Alexander Graham Bell
Lyla Paru: Actor
non SUBMITTED VIDEO CONTENT:
Our strategic and creative approaches changed over time, but our production still created content for the earlier iterations. They did not match our strategy by the time we pitched, and therefore they were never submitted, but our production team was still proud of the content.
30 Second TV Spot
Media Placements: Hulu, Amazon Prime Video
Roles:
Lily Wong: Director, Actor
Ben Zuk: Director, Videographer, Editor
Austin Janavs: Audio
Amarion Akinsanya: Production Assistant
Gabriel Taylor: Actor